Vision

Our vision is to be the leading consultancy firm in Singapore, renowned for our expertise, integrity, and commitment to excellence in supporting aspiring F&B entrepreneurs. We envision a future where every entrepreneur has the opportunity to turn their culinary dreams into reality, with MSK Trading Pte Ltd as their trusted partner every step of the way.

At MSK Trading Pte Ltd, our mission is to empower aspiring F&B entrepreneurs with the guidance, resources, and support they need to thrive in the dynamic landscape of the Singapore F&B industry.
​We are committed to providing tailored solutions, fostering innovation, and driving growth for our clients, while contributing to the vibrancy and diversity of Singapore's culinary scene.

"M"akan "S"ource "K"inetic is more than just a consultancy firm;
it's a dynamic force propelling aspiring F&B entrepreneurs towards culinary success in Singapore.
('Makan' in Malay means Eat)

With the energy and momentum of our name, we empower culinary visionaries to navigate the fast-paced F&B industry with agility and precision.

Together with our collaborators and partners, we aim to harness this kinetic energy to drive innovation, foster growth, and create a vibrant culinary landscape in Singapore.
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With over decades of expertise backing our every move, we're here to ignite the flames of culinary passion and propel your F&B venture towards unprecedented heights of success.

For over two decades, Mr Dino Lim and Ms Sandy Heng have cultivated a deep-rooted friendship built on trust and shared passion for the F&B industry.
Sandy's official journey alongside Dino began in 2014, witnessing firsthand the remarkable growth and expansion of their in-house F&B brands.
In 2018, fueled by their collective vision and unwavering commitment to excellence, they joined forces to establish MSK Trading Pte Ltd. With a combined wealth of experience spanning over 30 years, Dino's entrepreneurial spirit and extensive network within the local F&B community complement Sandy's strategic prowess and versatile skill set. As a key member of Dino's top management team, Sandy has played an integral role in steering their companies towards success, excelling in project management, branding, social media marketing, business development, operations, and human resources management. Together, Dino and Sandy form a dynamic duo, dedicated to delivering unparalleled service offerings and driving transformative growth for their clients through MSK Trading. Notably, Mr. Dino Lim's businesses include food chain outlets and central kitchens, adding further depth and expertise to their service portfolio. Starting from scratch, Mr. Dino Lim's entrepreneurial journey is a testament to his unwavering determination and vision. To discover more about his businesses and companies, visit www.honghuaholdings.com.sg.